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BrandMap

Your project's public face, built from the story itself. Positioning, press kits, and campaign strategy rooted in the creative work.

  • Positioning from story. BrandMap is to go-to-market strategy what StoryMap is to narrative. Branding, style guidelines, talking points, and public-facing identity, all rooted in the creative work rather than invented separately.
  • Press kit and campaign strategy. Guided prompts walk you through building a press kit, publicity strategy, social media plan, festival strategy, and PR positioning. Because the "product" is more than just the finished story.
  • Target audience clarity. Define your audience and align them with data-derived trends. Your thriller with a female lead over 40 has specific comps and audience patterns. BrandMap surfaces them.

Most creative projects finish without a positioning strategy. The work is done but the world doesn't know how to find it or what to make of it.

BrandMap is being designed to change that. Planned for development as part of the World Tree ecosystem.